Company inception & history

Over 30 years of excellence

Comtrade is a dynamic and well-established group of technology companies, with a 30-year track record of innovation and development of some of the world’s most advanced software. Founded as a software engineering and services company, Comtrade has evolved into a software product business, a services company, a systems integrator, and a world class electronic appliances provider. With world-class infrastructure and campuses in 10 countries, Comtrade operates as a holding company for vibrant businesses, as well as an incubator for new and exciting technologies on the cutting edge. With over 2000 customers worldwide, Comtrade leverages its history as a service provider to ensure that every customer receives the same high level of quality and service across all its businesses.

Founded as a software engineering and services company, today it stands at the forefront of the industry in Southeast Europe, offering high quality vendor and proprietary software solutions, as well as outstanding system integration services to improve digital transformation across industries. Comtrade operates as a holding company for many vibrant businesses and acts as an incubator for new and exciting technologies. Partnering with top global vendors as a service provider, the company is focused on each customer receiving high quality IT solutions to improve efficiency.

Welcome to our world of technology

More than a decade ago, the group forayed into Consumer electronics under the Brand name – TESLA. The brand drew It’s inspiration for this product range from the vision of the legendary inventor – Nikola Tesla. Since its inception, TESLA has fast established itself as a leading brand in more than 15 countries with a presence spanning 5 continents, including Europe, Latin America, and central Asia.

It is a consumer electronics brand that successfully combines the best of corporate experience and a startup mindset. Quick to adapt to any situation, we adjust our portfolio fast, responding to our buyers’ ever-changing needs and desires.

TESLA INNOVATION DMCC are exclusive partners for Comtrade in bringing this range of consumer electronics and home appliances to the Africa region.

“All our partners are global leaders in their fields. To us, they are more than vendors of great technologies, which we can offer to our clients. They are generous role models that we keep learning from.” – Comtrade Group.

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